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Amtower To The Point



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Amtower - To the Point

Volume 1, #1, January, 2006 

Contents –

1)    Welcome

2)    Our Board of Advisors & Board News

3)    Discussion Forum

4)    Amtower’s Pointed Views: Scam Events?

5)    Bring it to my attention

6)    Contact me

 

1)    Welcome

First – thanks for joining www.GovernmentMarketingBestPractices.com. Together we are going to create a destination site for government marketing professionals, a community of those interested in becoming the best in our trade. Before the end of this year, membership here will be a highlighted item on resumes.

The first question for members I have is this: do you want your information posted on the web site (who you are, what you do, how to contact)?

The key to the success of this site will be Interactive Membership – the more you and fellow members put in, the more we will all get out of it.

 

2)    Our Board of Advisors & Board News

I have chosen several industry veterans to help me make this a great site. These people are among the best at what they do, and I have had the distinct pleasure of working with each of them. They will be available for conference calls and to answer postings on the Discussion Forum. While you may contact them directly, be advised that they are all busy professionals and may not have time to respond to all direct inquiries. If you have specific questions, send them to me (Mark@FederalDirect.net) first, and I will forward each as necessary. It is better to post questions at the appropriate part of the Discussion Forum

 

3)    Discussion Forum

This should be our major Q&A center. This (and direct inquiries) will also be where I determine who to interview for our ongoing teleseminar series and what the topics will be. Suggestions are always welcome.

The only rules for the Discussion Forums is no profanity and no self-promotion. If you do not like something, you are welcome to say so – and why, But please keep it civil. If anyone violates a rule, I will intervene. Repeated violations may be cause for losing membership.

 

4)    Amtower’s Pointed Views: Scam Events?

Are “photo op” events real, and if so, are they worth it? Just because a CIO may be at an event – or even multiple CIOs – there is no inherent dollar value, at least to you. CIOs are rarely decision-makers in the IT decision making process. You may get a picture for the office, but make sure you put a “what it cost you vs what you received from it” analysis to remind you how to pick events in the future.

As near as I can tell (from feedback from several friends I trust) ConVurge and Marcus Evans produce alleged high-level events that are not delivering as promised.

Both of these are events that have CIO-level invitations, and “guaranteed one-on-one meetings” CIOs. In more than one instance, the “invited” government executive was not aware of the invitation.

In Ron Clevenger’s presentation (video is in member section; MPC from October 12, 2005): Ron references using the table top shows to reach “not the CIOs and other agency dignitaries, but we use table tops to reach the decision makers”.

To be discussed soon: Is the Gartner Magic Quadrant a valuable tool or a Gartner method to extort clients?

 

5)    Bring it to my attention

If there are issues, questionable practices or anything similar you want me to look at and comment on, all you have to do is bring it to my attention either here or on the Discussion Forum (use the Open Forum area).

 

6)    Contact me

Please contact me with any and all comments on the site, especially with any relating to other information we can provide.